Seasonal calendar · updated daily
Etsy Seasonal Calendar: When to List for Each Season
Last updated:
In short
Next up: Thanksgiving (Nov 26, 2026; searches ~Oct 15, 2026), Black Friday / Cyber Monday (Nov 27, 2026; searches ~Oct 30, 2026), Christmas & New Year (Dec 25, 2026; searches ~Oct 16, 2026). Get seasonal listings live before searches start; dates follow US holidays, and search start dates are Listimize estimates.
Etsy seasons in the next 12 months
| Season | Date | Searches start (estimate) | Status |
|---|---|---|---|
| Halloween | Oct 31, 2026 | Sep 5, 2026 | Peak now |
| Thanksgiving | Nov 26, 2026 | Oct 15, 2026 | Searches have started |
| Black Friday / Cyber Monday | Nov 27, 2026 | Oct 30, 2026 | Searches have started |
| Christmas & New Year | Dec 25, 2026 | Oct 16, 2026 | Searches have started |
| Valentine's Day | Feb 14, 2027 | Dec 20, 2026 | Plan ahead (7 wk) |
| St. Patrick's Day | Mar 17, 2027 | Feb 17, 2027 | Plan ahead (16 wk) |
| Easter | Mar 28, 2027 | Feb 14, 2027 | Plan ahead (15 wk) |
| Mother's Day | May 9, 2027 | Mar 14, 2027 | Plan ahead (19 wk) |
| Graduation | May 25, 2027 | Mar 30, 2027 | Plan ahead (22 wk) |
| Wedding Season | Jun 15, 2027 | Mar 23, 2027 | Plan ahead (21 wk) |
| Father's Day | Jun 20, 2027 | May 9, 2027 | Plan ahead (27 wk) |
| 4th of July | Jul 4, 2027 | Jun 6, 2027 | Plan ahead (31 wk) |
| Back to School | Aug 15, 2027 | Jul 4, 2027 | Plan ahead (35 wk) |
| Halloween | Oct 31, 2027 | Sep 5, 2027 | Plan ahead (44 wk) |
Keywords and product types by season
Halloween — Oct 31, 2026
Search words: halloween, spooky, witch, ghost, pumpkin. Product types: home decor, costumes, party supplies, t-shirts.
Thanksgiving — Nov 26, 2026
Search words: thanksgiving, thankful, grateful, fall, autumn. Product types: home decor, kitchen, table settings.
Black Friday / Cyber Monday — Nov 27, 2026
Search words: black friday, cyber monday, sale, deal, discount. Product types: all categories.
Christmas & New Year — Dec 25, 2026
Search words: christmas, xmas, holiday, ornament, stocking. Product types: jewelry, home decor, personalized gifts, clothing, accessories.
Valentine's Day — Feb 14, 2027
Search words: valentine, valentines day, love, heart, romantic. Product types: jewelry, personalized gifts, greeting cards, home decor.
St. Patrick's Day — Mar 17, 2027
Search words: st patricks, shamrock, irish, lucky, clover. Product types: t-shirts, decorations, party supplies.
Easter — Mar 28, 2027
Search words: easter, bunny, egg, spring, pastel. Product types: home decor, kids' gifts, party supplies.
Mother's Day — May 9, 2027
Search words: mother, mom, mama, mothers day, for mom. Product types: jewelry, personalized gifts, home decor, kitchen.
Graduation — May 25, 2027
Search words: graduation, graduate, class of, grad, diploma. Product types: personalized gifts, jewelry, greeting cards.
Wedding Season — Jun 15, 2027
Search words: wedding, bride, bridal, bridesmaid, groom. Product types: jewelry, invitations, decorations, personalized gifts.
Father's Day — Jun 20, 2027
Search words: father, dad, daddy, fathers day, for dad. Product types: personalized gifts, accessories, office.
4th of July — Jul 4, 2027
Search words: 4th of july, independence day, patriotic, usa, america. Product types: t-shirts, decorations, party supplies.
Back to School — Aug 15, 2027
Search words: back to school, teacher, school, student, classroom. Product types: stationery, bags, teacher gifts.
Halloween — Oct 31, 2027
Search words: halloween, spooky, witch, ghost, pumpkin. Product types: home decor, costumes, party supplies, t-shirts.
How to get ready for a season
- Check the season's words in your niche: are they searched, and how much competition is there? Etsy keyword research
- Add the season's words to titles and tags where they truly describe the item. Free tag generator
- Refresh photos for the season and set processing times that match delivery expectations.
- Check seasonal pricing with fees included. Free fee calculator
- Have listings live before searches start; Etsy says new listings can take up to 48 hours to appear in search.
This season's trends
For Etsy's fall, winter and holiday 2026 trends and our own monthly data: Etsy trends 2026 · This month's Etsy trends
How this calendar is made
Season dates are calculated from the US calendar (for example, Thanksgiving on the fourth Thursday of November). The "searches start" date is the lead time the Listimize Seasonal Calendar estimates for each season; it isn't data Etsy publishes. Listimize users see the same calendar inside the app.
FAQ
When should I list Christmas items on Etsy?
By the Listimize Seasonal Calendar, Christmas and New Year searches start around Oct 16, 2026. Have your listings live, with the words shoppers search for, before then.
When should I list Valentine's Day items on Etsy?
We estimate Valentine's Day (Feb 14, 2027) searches start around Dec 20, 2026.
Is the "searches start" date Etsy data?
No. Holiday dates come from the calendar; the search start date is the Listimize Seasonal Calendar's estimate. Check real search demand in your niche with keyword research.
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