Comparison · prices checked October 18, 2026
Etsy SEO tools compared: eRank, Alura, EverBee, Marmalead and Listimize
Last updated:
In short
Etsy SEO tools help you find the phrases buyers search for, see what competing listings do and improve your titles, tags and descriptions. eRank, Alura, EverBee and Marmalead all cover keyword research; they differ in free allowances, price and extras such as marketing tools or product analytics. Listimize combines product and keyword research with AI listing rewrites that reach Etsy only after you approve them.
Want to see how Listimize handles your own listings? The free plan needs no credit card.
Try Listimize freeWhat do Etsy SEO tools actually do?
- Keyword research: Estimated search demand and competition for phrases buyers type into Etsy. Etsy doesn't publish official search volumes, so every tool's numbers are estimates built from its own data.
- Listing audits and scores: A check of your title, tags, description and photos against the tool's own rules, usually as a grade or score. These are each tool's assessments, not Etsy's ranking formula.
- Competitor and product research: Signals such as favorites, reviews or estimated sales for other shops and listings, to judge demand before you make a product.
- AI writing help: Suggested titles, tags and descriptions. Check that suggestions describe your actual product before publishing.
No tool can guarantee a ranking or sales: price, photos, reviews and competition matter as much as keywords.
Etsy SEO tools at a glance
Listed alphabetically. Competitor prices are in USD as shown on each tool's own pricing page on October 18, 2026; Listimize prices come from our live plans. Taxes may apply, and prices can change — check the source before you buy.
| Tool | Free plan | Paid plans (monthly · yearly) | Good fit for |
|---|---|---|---|
| Alura | Yes — 5 keyword & product searches a day, about 20 AI listing optimizations, profit calculator, Chrome extension | Basic: $11.99/mo · $95.88/yrGrowth: $29.99/mo · $179.99/yrProfessional: $69.99/mo · $359.88/yr | Sellers who want research plus marketing tools (Pinterest, email, A/B tests) in one subscription. |
| eRank | Yes — 5 keyword lookups a day, 1 shop (50 listings), 5 listing audits a day, 1 AI Listing Helper use a day | Basic: $5.99/mo · $65.99/yrPro: $9.99/mo · $94.99/yrExpert: $29.99/mo · $269.99/yr | Sellers who want a low-cost entry point and keyword data across several marketplaces. |
| EverBee | Yes (Hobby) — product analytics (views, reviews, favorites), 10 keywords, basic filters | Growth: $39/mo · $299/yrBusiness: $99/mo · $828/yr | Sellers focused on product research, browsing Etsy search with a Chrome extension. |
| Listimize | Yes — no credit card; daily allowances per tool | Starter: $8.99/mo · $86.30/yrGrowth: $19.99/mo · $191.90/yrPro: $99.99/mo · $959.90/yr | Sellers who want product research, keyword research and AI listing rewrites in one place, with an English or Turkish interface. |
| Marmalead | None listed on pricing page | $19/mo · $190/yr$53 per quarter, or a one-time $300 lifetime plan | Sellers who mainly want keyword research, seasonality and forecasts, with a single plan. |
Each tool in more detail
Alura
Good fit for: Sellers who want research plus marketing tools (Pinterest, email, A/B tests) in one subscription.
Listed features:
- Keyword, product and shop research
- Listing optimization and A/B tests (Growth and up)
- Pinterest marketing, email marketing add-on, Etsy Ads optimization
- Multiple shops on Professional
- Chrome extension
eRank
Good fit for: Sellers who want a low-cost entry point and keyword data across several marketplaces.
Listed features:
- Keyword tool with trend data for Etsy and other marketplaces
- Listing audits and AI Listing Helper (titles, tags, descriptions)
- Rank checker and traffic stats for connected shops
- Competitor tracking with estimated daily sales
- Chrome extension
EverBee
Good fit for: Sellers focused on product research, browsing Etsy search with a Chrome extension.
Listed features:
- Product analytics with sales, revenue and conversion figures (paid plans)
- Keyword research with Keyword Score
- Tag Analyzer and AI actions
- Chrome extension and MCP access
Listimize
Good fit for: Sellers who want product research, keyword research and AI listing rewrites in one place, with an English or Turkish interface.
Listed features:
- Keyword Finder: Gives estimated monthly searches, competition and opportunity signals for keywords.
- Niche Winner Finder: Ranks the strongest products in your niche for a search term using Listimize's sales, favorites and trend signals.
- Product Finder: Shows rising products with a Trend Score based on favorite growth across products observed daily.
- Competitor Shop Analysis & Tracking: Reviews competitor shops' products and sales/favorite signals and keeps them on a tracking list.
- AI Optimize & Listimize SEO Score: Scores listings in your connected shop and suggests a title, 13 tags, description and alt text. Changes are written to Etsy only with your approval.
- Revive Stale Listings: Finds listings that aren't selling and suggests rewrites for the title, tags and description.
- AI Listing Builder: Suggests a title, 13 tags, description and materials from your product details or image, and sends the listing to Etsy as a draft.
- Listimize doesn't include Pinterest or email marketing, or listing A/B tests.
- Search volumes are Listimize estimates; Etsy doesn't publish official numbers.
- Shops connect through Etsy's official API and OAuth. Listimize is independent and isn't endorsed or certified by Etsy.
Marmalead
Good fit for: Sellers who mainly want keyword research, seasonality and forecasts, with a single plan.
Listed features:
- Keyword search volume, engagement and competition (MarmaMeters)
- Keyword seasonality and 3-month forecasts
- Letter grades for your listings
- AI description critique and pricing ranges
- Multiple shops
How to choose an Etsy SEO tool
- Start from your bottleneck. If you don't know what to sell, weigh product research. If listings get no views, weigh keyword research and audits. If you know what's wrong but rewriting takes too long, weigh AI writing that edits your listings.
- Test on the free plan first. Run the same few listings and keywords through each tool's free plan and compare what you'd actually change.
- Check how changes reach Etsy. Some tools only suggest text; others write to your shop. Make sure nothing is published without your review.
- Count shops and limits. Multi-shop support and daily limits differ a lot between plans — compare the plan you'd actually need, not the cheapest one.
- Compare yearly vs monthly. Yearly billing is cheaper per month on every tool here, but only commit once a tool has earned it on the free plan.
Frequently asked questions
Do I need a paid Etsy SEO tool?
Not to start. Etsy's own listing guidance and a free plan are enough to learn the basics. A paid plan makes sense when daily limits slow you down or you need features such as competitor tracking or bulk optimization.
Are the search volumes in Etsy SEO tools accurate?
They're estimates. Etsy doesn't publish official search volumes, so each tool models demand from its own data, and numbers for the same keyword can differ between tools. Use them to compare phrases, not as exact counts.
Which Etsy SEO tools have a free plan?
Alura, eRank, EverBee and Listimize list a free plan on their pricing pages, each with daily or total limits. Marmalead's pricing page lists paid plans only. Free plans are useful for testing a tool on your own listings before paying.
Can I use more than one Etsy SEO tool?
Yes. You can use one tool for research and another for listing optimization. Free plans make it easy to compare a few on your own listings before committing to a subscription.
Is Listimize connected to Etsy?
Listimize connects to your shop through Etsy's official API and OAuth and never stores your Etsy password. It's an independent product and isn't endorsed or certified by Etsy. Nothing in your shop changes without your approval.
Related pages
- eRank vs EverBee — eRank and EverBee side by side: free plans, prices and features.
- EverBee alternatives — eRank, Alura, Marmalead and Listimize next to EverBee.
- eRank alternatives — EverBee, Alura, Marmalead and Listimize next to eRank.
- Etsy SEO optimization — Titles, 13 tags, descriptions and the Listimize SEO Score.
- How Etsy search works — What Etsy says it prioritizes, and what Etsy SEO tools can and can't measure.
- Etsy keyword research — How to research keywords and what the Keyword Finder shows.
- Etsy product research — Find products with demand before you make them.
- Free Etsy tag generator — Up to 13 tags from a description or photo, no signup.
- Free Etsy title generator — Clear listing titles from your product description, no signup.
- Etsy fee calculator — Fees and profit by country, no signup.
- Listimize pricing — Free plan, monthly and yearly prices.
Try Listimize on your own shop
Start on the free plan, connect your Etsy shop when you're ready and compare the suggestions with the tool you use today.
Sources (checked October 18, 2026): Alura, eRank, EverBee, Marmalead.