Monthly data report · October 2026
Etsy Trends This Month: Rising Product Types
Last updated:
In short
Which Etsy product types are gaining buyer interest fastest right now, measured on 419,030 listings that Listimize observes every day. This is our own observation data, not official Etsy data.
This month's 3 findings
- Ponchos (Clothing): the daily favorite rate changed +34%, against −9% across the whole sample — +48% relative to the sample. Measured on 636 listings from 268 shops.
- Signs (Home & Living): the daily favorite rate changed +33%, against −9% across the whole sample — +47% relative to the sample. Measured on 899 listings from 642 shops.
- Embossers (Craft Supplies & Tools): the daily favorite rate changed +24%, against −9% across the whole sample — +37% relative to the sample. Measured on 572 listings from 159 shops.
Period: Oct 12, 2026 – Oct 23, 2026, compared with Sep 30, 2026 – Oct 11, 2026. Sample: 419,030 listings from 184,959 shops, observed on both dates.
For Etsy's own 2026 trend reports, Color of the Year and holiday trends, see Etsy trends 2026.
Categories this month
Favorites per 1,000 listings per day, in Etsy's top-level categories. "vs. sample" removes the change that every category shared (for example, seasonal shifts), so you can see which categories moved more than the rest.
| Category | Listings | Before | This period | Change | vs. sample |
|---|---|---|---|---|---|
| Shoes | 21,141 | 46.97 | 46.52 | −1% | +9% |
| Books, Movies & Music | 12,755 | 101.16 | 99.04 | −2% | +8% |
| Bath & Beauty | 17,474 | 111.8 | 106.76 | −4% | +6% |
| Pet Supplies | 15,234 | 138.93 | 132.54 | −5% | +5% |
| Bags & Purses | 13,932 | 162.4 | 154.4 | −5% | +5% |
| Home & Living | 62,266 | 152.2 | 143.69 | −6% | +4% |
| Toys & Games | 20,845 | 127.82 | 120.55 | −6% | +4% |
| Jewelry | 30,135 | 208.8 | 195.32 | −6% | +3% |
| Electronics & Accessories | 14,434 | 145.05 | 135.37 | −7% | +3% |
| Weddings | 24,820 | 171.09 | 158.51 | −7% | +2% |
| Craft Supplies & Tools | 35,483 | 288.19 | 260.22 | −10% | 0% |
| Paper & Party Supplies | 44,333 | 127.52 | 112.65 | −12% | −2% |
| Accessories | 21,994 | 219.48 | 190.4 | −13% | −4% |
| Art & Collectibles | 25,499 | 169.47 | 140.76 | −17% | −8% |
| Clothing | 58,685 | 117.94 | 96.11 | −18% | −10% |
Rising product types
Product types are Etsy's most specific categories. A product type is included only if it was measured on at least 500 listings from 100 shops, had at least 200 favorites in the earlier period, and no single shop brought more than 25% of its new favorites. 97 of 2,656 product types met these rules this month.
Gender-Neutral Kids' Clothing › Ponchos
In Clothing: 28.96 → 38.78 favorites per 1,000 listings per day (+34%; +48% vs. the sample), across 636 listings from 268 shops.
Wall Hangings › Signs
In Home & Living: 348.81 → 463.94 favorites per 1,000 listings per day (+33%; +47% vs. the sample), across 899 listings from 642 shops.
Seals › Embossers
In Craft Supplies & Tools: 166.08 → 205.86 favorites per 1,000 listings per day (+24%; +37% vs. the sample), across 572 listings from 159 shops.
Socks & Leg Warmers › Socks
In Clothing: 24.22 → 29.07 favorites per 1,000 listings per day (+20%; +33% vs. the sample), across 688 listings from 312 shops.
Gender-Neutral Adult Shoes › Slippers
In Shoes: 145.83 → 173.66 favorites per 1,000 listings per day (+19%; +32% vs. the sample), across 524 listings from 314 shops.
| Product type | Category | Listings | Change | vs. sample | Chart |
|---|---|---|---|---|---|
| Gender-Neutral Kids' Clothing › Ponchos | Clothing | 636 | +34% | +48% | |
| Wall Hangings › Signs | Home & Living | 899 | +33% | +47% | |
| Seals › Embossers | Craft Supplies & Tools | 572 | +24% | +37% | |
| Socks & Leg Warmers › Socks | Clothing | 688 | +20% | +33% | |
| Gender-Neutral Adult Shoes › Slippers | Shoes | 524 | +19% | +32% | |
| Wallets & Money Clips › Wallets | Bags & Purses | 1,108 | +16% | +28% | |
| Hair Accessories › Decorative Combs | Weddings | 515 | +14% | +26% | |
| Stamps & Seals › Stamps | Craft Supplies & Tools | 1,963 | +14% | +26% | |
| Gender-Neutral Kids' Shoes › Slippers | Shoes | 567 | +11% | +22% | |
| Socks & Hosiery › Casual Socks | Clothing | 529 | +7% | +18% |
What's coming next season
Upcoming US shopping seasons from the Listimize Seasonal Calendar. The search start dates are our estimates of when shoppers begin searching.
- Halloween — Oct 31, 2026. Searches usually start around Sep 5, 2026. Product types: home decor, costumes, party supplies, t-shirts.
- Thanksgiving — Nov 26, 2026. Searches usually start around Oct 15, 2026. Product types: home decor, kitchen, table settings.
- Black Friday / Cyber Monday — Nov 27, 2026. Searches usually start around Oct 30, 2026. Product types: all categories.
- Christmas & New Year — Dec 25, 2026. Searches usually start around Oct 16, 2026. Product types: jewelry, home decor, personalized gifts, clothing, accessories.
Methodology
What we observe
Listimize records the public favorite count of a large pool of Etsy listings every day through the Etsy Open API. This report uses those daily counts only: no sales, no views, and no data about buyers.
Sample and period
We take the listings whose favorites were recorded on all three dates: Sep 30, 2026 (start), Oct 11, 2026 and Oct 23, 2026. That fixed group — 419,030 listings from 184,959 shops — is compared with itself, so listings entering or leaving our pool don't change the result.
How we calculate the change
For each group we add up the net favorites gained in each 12-day period and divide by the number of listings and days (favorites per 1,000 listings per day). "Change" compares the two periods. "vs. sample" divides a group's change by the change of all listings together. This is a simpler, aggregated measure than the Trend Score in the Product Finder, which scores individual listings.
Limitations
- Our pool is a sample of Etsy listings, not every listing on Etsy.
- Favorites are a sign of interest, not sales.
- Two 12-day periods show short-term movement; a single month doesn't make a long-term trend.
- Search trends aren't included: our search demand signal varies too much from day to day to report reliably as a monthly trend.
How to use this data
Use a rising product type as a starting point, not a product to copy. Check the actual rising products in your niche with the Etsy product research tools, then confirm that people search for your idea with Etsy keyword research. Write the title and tags with the free Etsy Title Generator and Etsy Tag Generator. The Product Finder filters rising products by category and shows each product's Trend Score (requires an account).
FAQ
How often is this report updated?
Once a month, on this same page. Each report compares the most recent period of up to 14 days with the period of the same length before it; the exact dates are shown at the top of the report.
Is this Etsy's official trend data?
No. Etsy doesn't publish trend data. These figures come from listings Listimize observes every day, and they cover our sample, not all of Etsy.
Do rising favorites mean rising sales?
Not necessarily. Favorites show buyer interest; per-listing sales aren't public in the Etsy API, so this report doesn't estimate sales.
Why doesn't the report name specific listings or shops?
It is aggregated by category and product type on purpose. To see individual rising products in your niche, use the Product Finder in Listimize.
Summary
In October 2026, Ponchos, Signs and Embossers gained favorites faster than the rest of our sample. Treat these as signals to research, and check demand and competition before you make a product.
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