Short answer: Etsy recommends listing photos at least 2000 pixels wide and tall, and your first photo should be at least 635 pixels to avoid showing up lower in searches. You can add up to 20 photos and 2 videos to each listing. Use a horizontal or square first photo so the thumbnail crop keeps your product in view.
Etsy image sizes (quick reference)
| Image | Size from Etsy |
|---|---|
| Listing photos | At least 2000 px wide and tall recommended |
| First listing photo | At least 635 px wide and tall |
| Shop logo | 500 x 500 px recommended |
| Profile photo | 400 x 400 px recommended |
| Big shop banner | 1600 x 400 px recommended (minimum 1200 x 300 px) |
| Mini shop banner | 1600 x 213 px recommended (minimum 1200 x 160 px) |
| Order receipt banner | Minimum 760 x 100 px |
Etsy supports .jpg, .gif, .png, .svg and .heic files. Animated GIFs and transparent PNGs aren't supported — transparent areas show as black. Images larger than 1MB may not finish uploading on a slow connection.
How Etsy crops your thumbnail
Etsy shows your first photo in square, portrait and landscape crops in different places. It recommends a horizontal or square first photo, shooting further back than you think you need and keeping the product centered so it survives every crop. Use the thumbnail adjustment tool when you create or edit a listing.
How many photos should a listing have?
Etsy allows up to 20 photos and 2 videos of 5–15 seconds per listing. Beyond one image, Etsy doesn't set a minimum, but each extra photo can answer a question a buyer would otherwise have to ask. The Listimize SEO Score recommends at least 7 photos, plus a video and alt text.
A photo set that answers buyer questions
- Main photo: the finished product, clear and well lit — Etsy wants a single image of the finished product here, not a collage
- In use: the product in a real setting
- Scale: in a hand, on a table or next to a familiar object
- Details: close-ups of materials and finish
- Options: colors, sizes or a personalization example
- What's included: packaging, or for digital products, the files and pages
- Video: a short clip that shows the product from several angles
Product photography basics
- Shoot in natural light and avoid harsh shadows
- Keep backgrounds consistent across your listings
- Shoot at high resolution so you can crop without losing detail
- Convert images to sRGB so colors on Etsy match your originals
Mockups for digital and print-on-demand products
If you sell digital files or print-on-demand items, mockups show the product in context without a photo shoot. Keep them honest: show what the buyer will actually receive.
Alt text
Etsy lets you add a text alternative to listing images. Describe what's in the photo for shoppers who use screen readers, in plain words, without stuffing keywords.
FAQ
What is the best image size for Etsy listings?
Etsy recommends at least 2000 pixels on the width and height. Your first photo should be at least 635 pixels to avoid showing up lower in searches.
Why do my Etsy photos look blurry?
Etsy compresses images so pages load fast, and enlarging a small image causes pixelation. Upload large originals instead of upscaling small ones.
How many photos can I add to an Etsy listing?
Up to 20 photos and 2 videos of 5–15 seconds each.
With Product Mockups you can create professional mockups that show your product in different settings — no photo shoot needed.