Short answer: an Etsy shop announcement is a short message that appears under the listings on your shop homepage. Use it to tell shoppers what's current: a sale, a vacation, a new collection or order timing. Etsy suggests keeping it short and putting details in your About section, policies and item descriptions.
Where does the shop announcement appear?
Your announcement appears under the listings on your shop homepage. You can't add one until your shop is open to the public. If your shop language isn't English, the posted date may not update; you can add the date manually to the first line.
How to add a shop announcement
On Etsy.com
- Go to Shop Manager.
- Select the pencil icon next to your shop name under Sales Channels.
- Go to the Announcement section.
- Select Add a shop announcement or Edit, write your announcement and choose Save.
In the Etsy Seller app
- Select More from the navigation bar.
- Under Shop settings, select Shop appearance.
- Select Shop announcement, write your announcement and choose Save.
Shop announcement vs. shop title
| Shop title | Shop announcement | |
|---|---|---|
| What it is | A one-sentence description under your shop name | A short message about what's current |
| Length | Up to 55 characters | Keep it short (Etsy's advice) |
| What to write | What you sell | Sales, vacations, new items, order timing |
| In Google | You can preview it when editing; can influence SEO | — |
Etsy shop announcement examples you can copy
General welcome
"Welcome! Every piece is made to order in our small studio. Need a custom size or color? Send us a message, we reply within a day."
Sale or promotion
"Holiday sale: 15% off everything until December 1. No code needed, the discount is applied at checkout."
Vacation or delays
"We're away until January 5. Orders placed now will ship when we're back. Thank you for your patience!"
New collection
"Just added: our new spring collection of hand-painted mugs. Find it in the Spring section."
Personalized orders
"Personalized orders: please add the name exactly as you'd like it in the personalization box. Personalized items can't be returned."
The discount and dates in these examples are placeholders; change them to match your own promotion. If you don't accept returns on personalized items, say so in your return policy and listing descriptions too.
Rules for a good announcement
- Keep it short: put the most important point in the first sentence
- Keep it current: remove finished sales and past vacations
- One message at a time: don't cover three topics at once
- Put details elsewhere: policies, About and item descriptions
- No promises or outside links that break Etsy's rules
Before announcing a sale, check in the Profit Calculator that the discounted price still leaves a profit after Etsy's fees.
FAQ
Where does the Etsy shop announcement appear?
On your shop homepage, under your listings.
How long should a shop announcement be?
Etsy suggests keeping it short. Put details in your About section, policies and item descriptions.
Can I add an announcement before my shop opens?
No. You can add one once your shop is open to the public.
Why doesn't my announcement date update?
If your shop language isn't English, the date may not update; add the date manually to the first line.
Sources
Checked on October 31, 2026